OBSOLETE

Creative mischief. Serious engineering.

Creative technology studio

Obsolete designs and builds custom websites and digital products for creative companies, with creative direction, design, and engineering held by one team from idea to launch.

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Featured work / 02

Design + development / LiveLive

Complex infrastructure, made approachable.

We organized Trigger.dev’s durable execution model into a clear product story, then designed and engineered a responsive website with reusable capability, customer proof, and documentation pathways.

The Trigger.dev homepage with its AI agents and workflows message over a dark product interface.
Live project view / DesktopResponsive prooftrigger.dev390 px
Client
Trigger.dev
Role
Design + development
Focus
Strategy, UX/UI, product storytelling, engineering
Platform
Remix, React, Tailwind CSS
View case studyVisit live site

What we make

From first thought to finished thing.

Creative direction, design, and engineering stay connected from the first decision through launch, so every choice strengthens the same idea instead of pulling it apart.

  1. Direction

    Find the idea worth building.

    We turn an ambitious starting point into a clear creative and technical direction before complexity takes over.

    • Creative direction
    • Experience strategy
    • Rapid prototyping

  2. Design

    Make it feel inevitable.

    We shape interfaces, systems, and interactions that feel distinctive to the idea, not borrowed from the category.

    • Art direction
    • UX + UI systems
    • Interaction + motion

  3. Engineering

    Build the difficult part properly.

    We engineer accessible digital experiences, carrying the idea through interfaces, interaction, and the web platforms beneath them.

    • Creative development
    • Web platforms
    • Performance + accessibility

Specialist engagement / AI product delivery

For creative product teams

AI should earn its place.

We start with a specific user outcome: helping someone find the right information, make a complex decision, or create something useful. Then we establish AI fit and design, engineer, launch, and improve the AI-enabled product for real-world use.

Sometimes the most useful answer is not to use AI. We test that before asking anyone to invest in it.

AI product outcomes

  1. 01Find

    Make the right thing easier to discover.

    Help people find the right information, idea, or next step inside material too large or complex to navigate alone.

    Through the judgment loop

  2. 02Decide

    Turn complexity into useful choices.

    Bring scattered signals into clear context while keeping judgment with the person making the decision.

    Through the judgment loop

  3. 03Create

    Give people better ways to make.

    Build purposeful tools for drafting, adapting, and exploring without reducing the product to a content machine.

    Through the judgment loop

AI product judgment loop

From useful idea to production-ready AI product.

  1. 01

    Establish the fit

    Start with the user outcome. Test whether AI improves it enough to justify the added uncertainty.

  2. 02

    Prove the behavior

    Prototype with real users and representative data. Learn where the experience helps, fails, and needs human control.

  3. 03

    Engineer dependable use

    Build the interface, evaluations, safeguards, privacy boundaries, and failure handling around the intended use.

  4. 04

    Launch and improve

    Observe real use, then refine the product’s value, behavior, and safeguards as evidence accumulates.

AI product engagements are scoped after we understand the opportunity, data, risk, and operating needs.

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Project pricing / Indicative

A useful range, before the brief.

Choose the engagement closest to what you are making. Every range assumes a defined scope, one feedback lead, and two revision rounds.

Engagement options

Your estimate

Choose an engagement

We will show the likely investment, where it fits, and the boundary that keeps the work focused.

Have something in mind?

Bring us the idea you cannot stop thinking about.

Good fit

A distinctive idea, complex story, or product interaction that a template will not solve well.

Likely not a fit

Commodity production, an unlimited brief, or AI added without a clear user outcome.

An unfinished brief is welcome. Bring the rough idea and tell us what you want to make, who it is for, and what is getting in the way.

Start a project inquiry